Article Author: Gang Fan

Entrepreneurial orientation (EO) is a well-established construct in entrepreneurship, as is competitive repertoire in competitive dynamics. However, limited scholarly attention has been given to the relationship between these two influential organizational constructs. This article makes a significant advancement in that direction by offering a theoretical integration of EO and competitive repertoire through the lens of capability theory. In this study, we argue that EO drives competitive repertoire by positioning EO as a high-level dynamic managerial capability and competitive repertoire as a low-level ordinary capability. Next, we draw causal inferences to establish competitive repertoire as a pure process mediator of the EO-firm performance relationship. Furthermore, this study introduces three relevant moderators of the relationships among EO, competitive repertoire, and firm performance. Finally, we present five testable propositions and conclude by discussing implications, limitations, and future directions for this emerging stream of research.

Keywords: Entrepreneurial Orientation; Competitive Repertoire; Firm Performance; TMT Heterogeneity; Competitive Pressure; Environmental Munificence

Article Review Status: Published

Pages: 23 - 37

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